Once you have your site developed,
that's all you need... correct? Hardly! A neglected web site has the
same effect on your prospects as if you never bothered to clean your
store. You may think that nobody can
tell that nothing has changed in a long time, but your site will
give you away.
Just as your car cannot go forever without an oil
change, your site cannot go on forever without updating it from time
to time. Dates routinely need to be changed, old news needs to be
labeled or eliminated  altogether and breaking news is important to
get onto your site. But that's only part of it.
Statistics show that even when you
slightly change the appearance and content of your site, the number
of people coming to the site stays high.
Search engines also know
how long it has been since you have made any modifications. They
keep new and fresher content towards the top of the list. If you let your
site content grow old and stale, even the search engines start to
lose interest.
Talk to your representative at dBusiness Group about
a regularly scheduled update program for your site to keep viewer
interest high and the search engines pointing at your site.
Please fill out our contact information form
to receive further information.
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